A recent government investigation has found that one in three olive oils are either fake, adulterated with cheaper oil or poor quality oil being sold as good quality. We have been saying for years now that the market for oils, such as argan oil and olive oil, is not properly regulated and consumers are being ripped off. We ourselves have tested several brands of argan oil which have been sold as high quality pure argan oil and which have been nothing of the sort. We even tested pure argan oil being sold by a major high street retailer which came out at just 73.5% purity and was very poor quality, but was being sold at a premium price! Below is an article from Sunday Times , which was one of several papers to break the story. The reason why this is happening to olive oil, it is reported, is because it is relatively expensive and in relatively short supply. If this is happening with olive oil then we think you will agree there is much greater risk with argan oil, which is significantly more expensive and is far more rare. We sell only the finest pure organic argan oil and we test every batch we import and publish the results on our website. We would love you to buy argan oil from us but if you do buy from elsewhere be wary and make sure you are buying genuine good quality argan oil. If you are not then at best you won't benefit from it and you will be wasting your money and, at worst, you could be buying something that may harm your skin or hair! If you sign up to our newsletter at the bottom our homepage\u00a0you will be emailed a free pdf\u00a0ebook\u00a0on a guide to buying argan oil. If you have any questions about argan oil or want guidance on buying it just email us at firstname.lastname@example.org and we will get back to you. we are always happy to help.