Think of argan oil as food for your skin. You know it is essential for your body to be nourished with vitamins and minerals and the same is true for your skin. In today\u2019s world your skin may suffer deprivation of its natural oils and nutrition because of environmental stresses from such things as detergents, pollutants and the over-use of makeup. In turn, this deprives your skin of the necessary levels of collagen and hydration and leads to premature ageing. The anti-ageing properties of argan oil are well documented and arise from its natural composition of vitamins, anti-oxidants and essential fatty acids. These help to restore the skin\u2019s lipid layer and thereby protect the skin from premature ageing. In addition, free radicals are eradicated from the skin by the oil\u2019s natural anti-oxidant properties, thereby reducing the stress and damage that these can cause.Lines and wrinkles, the primary signs of ageing, are due to a failure of the skin to produce adequate collagen and from a weakening of the skin\u2019s elastin. Another benefit of argan oil is the natural ingredients that help improve the elasticity of the skin making it more supple and smooth. In turn, this helps reduce the appearance of ageing and wrinkles, helping you, as our logo promises, to \u201cturn back time\u201d. Skin is not the only thing to benefit from the nutrients found in the oil. Argan oil on hair gives health back to your head with shine and moisture through the rich nutrients, fatty acids and powerful antioxidants such as vitamin E. Hair can become damaged overtime through washing, heat and styling, but the fatty acids in argan oil stop the breakage of these brittle strands and keep it protected from further wear and tear. Argan oil is extracted from the nut of the argan tree.\u00a0 Sadly, due to deforestation, there is only one remaining area of natural argan forest in the world, which is in Morocco around the base of the Atlas Mountains.\u00a0 In recent times the beneficial properties of argan oil have become more widely known and, because of this, the area has been designated a UNESCO biosphere reserve, to protect it.\u00a0 Of course, the women of the Berber tribes of Sub-Saharan Africa have known for centuries about the oil\u2019s beneficial properties and it has been used as a traditional beauty treatment for generations.